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Reply after the 24h window expires

On Official API, send a Pre-Approved Template when WhatsApp 24h window shows Expired.

In this tutorial, you will send a Pre-Approved Template when the Official 24-hour window is closed.

Time needed: 10 minutes

Before you start

Make sure:

  • This conversation uses an Official API account.
  • The header shows Expired, or the composer shows WhatsApp 24h window expired.
  • You already have at least one approved template for this WhatsApp Business account.

This step is for Official API only. Unofficial API does not lock the composer behind a 24-hour window.

You cannot type a free reply while the window is expired. A template is the way back in.

1. Open the expired conversation

On the left menu, click Live Chat.

Open a thread whose header shows Expired.

WhatsApp 24h window expired notice in the reply box WhatsApp 24h window expired notice in the reply box
An expired chat shows WhatsApp 24h window expired.

2. Open Send Template

In the composer, read WhatsApp 24h window expired.

Click Send Template.

Send Template button highlighted Send Template button highlighted
Click Send Template.

3. Pick a Pre-Approved Template

The Send Pre-Approved Template dialog opens.

Click the template you want to send.

If the template has variables, fill every field.

Send Pre-Approved Template list with one template highlighted Send Pre-Approved Template list with one template highlighted
Pick an approved template. Sample names shown.

4. Send the template

Click Send Template.

Template parameters filled with the Send Template button highlighted Template parameters filled with the Send Template button highlighted
Fill the values, then click Send Template.

Make sure it worked

The template message appears in the thread.

Your test phone receives the approved template on WhatsApp.

If the customer replies, the header no longer shows Expired.

If it didn’t work

I can still type a normal reply

This account is not Official, or the customer wrote in the last 24 hours. Use Reply to a conversation instead.

The template list is empty

Approve a template in Meta first, then open Send Pre-Approved Template again.

Send Template is blocked

A variable is empty, or the account balance is not enough. Fill every field, then try again.

Next

Send a later follow-up in Schedule a message.

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